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John Collins (born November 27, 1961) is an American professional sports executive, who previously served as Chief Operating Officer of the National Hockey League, which was named "Sports League of the Year" by the SportsBusiness Journal and SportsBusiness Daily in 2014 and 2011. Previously he was an executive with the National Football League. ==Career== As the NHL’s chief operating officer since August 2008, Collins has been the architect of a brand and business strategy that has helped transform the NHL and driven unprecedented levels of popularity and financial growth over the past decade. His strategic vision for the NHL brand focuses on three pillars: build national scale for a sport, business and fan base that has been historically more tribal than other leagues; foster innovation and deploy the latest technology to create the best content for fans across new and multiple platforms; and expand the League's reach in North America and new international markets through innovative and strategic partnerships. Collins is responsible for strategic leadership for all of the League’s global business, marketing, sales,broadcast and digital media operations while working closely with the 30 clubs to support their ticketing, media and business operations. Joining the NHL in 2006, Collins became Senior Executive Vice President, Business and Media in May 2007. Since Collins' arrival, the League has grown from a $2B to a $4B industry, with national businesses averaging 18% annual revenue growth and 28% annual operating profit growth over his tenure. Not only is the League poised to top $4 billion in revenue in the season ahead, it is forecasting to top $4.5 billion by the 2017-18 season. The League in benefiting from a sharp rise in national revenue, which includes league wide sponsorships, media rights deals and licensing. In 2005-06, national revenue accounted for about 7 percent of total League revenue, but now makes up nearly 20 percent of that figure. In addition, national revenue has grown about 20 percent a year, while the local team revenue that makes up the rest of the League's total revenue figure has grown about 4 percent a year. The signs of this growth include partnerships with GoPro, SAP, DraftKings, MLB Advanced Media and Adidas, as well as renewals with Bridgestone and Sirius XM. There's also the relaunch of the World Cup of Hockey, set for 2016. At the forefront of the League's growth, Collins' accomplishments include the negotiation of a $2.2B media rights deal in 2011 with NBC, a $5.2B landmark rights agreement in 2013 with Rogers - the largest media deal in League and Canadian history - and a groundbreaking $1B digital media rights partnership in 2015 with Major League Baseball Advanced Media. Chicago Blackhawks owner and chairman Rocky Wirtz said, “We’re going to add another billion dollars in gross revenue in the very near future. The CBA is long-term (years, with opt-outs for the league and players after eight ), and now the focus is on growth. I’m extremely happy about the future of the NHL.”〔(“NHL projects a $1B boost in revenue” ), “Sports Business Daily,” June 24, 2013〕 During his tenure, Collins has led many new programming and technology initiatives, including the Winter Classic and Stadium Series outdoor games, which have played to sold-out football and baseball stadiums across the country, popular collaborations with HBO and EPIX around all-access “24/7” series, the launch of the popular GameCenter LIVE streaming game subscription product and the introduction and launch of the NHL Network to 50 million U.S. homes. In conjunction with the NHL Players Association, Collins led the development of and negotiations for the “World Cup of Hockey” to be played in Toronto in September 2016 with participation from 15 international federations. In September 2015, the NHL and Adidas, Fanatics and Outer Stuff announced a new $1B consumer products model designed to better and more directly serve NHL fans. In May 2011, the NHL was named "Sports League of the Year" by the SportsBusiness Journal and SportsBusiness Daily and again in 2014. The Winter Classic was also feted by SBJ/SBD as the "Event of the Year" twice, with those honors coming in 2006 and 2014. The NHL was selected as "Marketer of the Uear" (2008) by Advertising Age, and was labeled one of the "Most Innovative Companies" by ''Fast Company'' (2009). In 2010, Collins was named an “Executive of the Year” by the American Business Awards, winning a Stevie Award for his success with the NHL.〔(The American Business Awards: The Stevies )〕 Prior to joining the NHL, Collins spent 15 years with the National Football League. As Senior Vice President of Marketing and Sales for the NFL, Collins led all marketing, programming, sponsorship, and advertising sales functions and was a key member of the team that launched the NFL Network. He negotiated billions of dollars of marketing and advertising deals, including a landmark, 10-year, $1.2 billion league-wide deal with Pepsi.〔(“Pepsi Agrees Multi-Million Dollar NHL Deal” ), “NHL.com,” June 19, 2006〕 Collins was President & Chief Executive Officer of the Cleveland Browns from 2004-06. Starting in 2002 with the inauguration of the "NFL Kickoff" celebration at Times Square, he steered the NFL's focus toward big events, ultimately increasing NFL sponsorships by $1.9 billion, and doubled annual corporate sponsorship revenues to more than $200 million in 14 months. He also presided over the Super Bowl XXXVI halftime show featuring U2. These successes led to Advertising Age naming him one of America's top 50 marketers in 2003. Collins began his career in professional sports with NFL Films, where he helped introduce programming such as HBO’s ''Hard Knocks'' and ''Inside the NFL''. Collins later teamed up with HBO Sports and its ''24/7'' reality franchise to develop “24/7 Penguins/Capitals: Road to the NHL Winter Classic,”〔( “New HBO '24/7' Will Follow Pittsburgh Penguins” ), “WTAE 4,” Pittsburgh, Sept. 23, 2010〕 which won a Sports Emmy Award for “Outstanding Edited Sports Special” in May 2011. The program is now repeated annually for every Winter Classic. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「John Collins (sports executive)」の詳細全文を読む スポンサード リンク
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